What Is the Best Way to Provide Relevant HCP Communications That Do Not Add Additional Burden to the Field Force?

Did you know that only 18% of your sales team will take advantage of rep-triggered email programs? Many marketers are hesitant to dictate action from their sales counterparts, preferring to supplement their efforts in a personalized and relevant way. One solution is to use a business-rule-based, automated platform to enhance the NPP efforts driven by the sales team.