What is the best way to provide relevant HCP communications that do not add additional burden to the field force?

Did you know that only 18% of your sales team will take advantage of rep-triggered email programs? Many marketers are hesitant to dictate action from their sales counterparts, preferring to supplement their efforts in a personalized and relevant way. One solution is to use a business-rule-based automated platform to enhance the NPP efforts driven by the sales team.

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Shaton Bittner