Omni Know-How
May 30, 2025
As the healthcare landscape continues to evolve, pharmaceutical companies are facing a perfect storm of challenges in reaching front-line and B2B customers across the ecosystem. These pressures are reshaping how pharma engages with health systems—especially at the C- and D-suite levels. In this environment, traditional marketing and sales tactics are no longer enough. What’s needed now is a more strategic, specialized, and customer-centric approach to engagement at the leadership level.
At Relevate Health, we’ve been closely tracking these shifts and responding with purpose. One of the most significant trends we’re seeing is the growing demand for niche field team training, strategic planning rooted in customer insight, and infrastructure transformation support. Health systems are no longer looking for transactional relationships—they want partners who understand their unique challenges and can co-create solutions that drive value across the care continuum.
This is where our expertise comes in. Our team is composed of professionals with deep, firsthand experience working within health systems and across the broader healthcare ecosystem. We understand the internal dynamics, decision-making processes, and operational pressures that health system leaders face. This insider perspective allows us to help pharmaceutical marketers who support key account management (KAM) teams tailor their strategies and messaging in ways that resonate with executive stakeholders.
But expertise alone isn’t enough. Today’s health system leaders expect seamless, omnichannel experiences that reflect the sophistication of their own organizations. That’s why we’ve invested heavily in building out our omnichannel capabilities—not just as a service offering, but as a strategic mindset. We partner with our clients to design integrated engagement strategies that align audiences, channels, and content around a unified customer journey.
This holistic approach has allowed us to expand our portfolio well beyond traditional health systems marketing. We’re now working as strategic problem solvers across the healthcare ecosystem—helping clients navigate everything from value-based care transitions to digital transformation initiatives. It’s been an exciting journey, and one that has fueled significant growth in our knowledge base, client roster, and the scope of our work.
What we’ve learned along the way is clear: specialization pays off. By leaning into our strengths—deep health system expertise, strategic consulting, and omnichannel execution—we’ve carved out a unique space in the market. And more importantly, we’re helping our clients do the same.
For pharmaceutical companies with KAM teams engaging health system executives, the message is simple: the rules of engagement have changed. Success now depends on your ability to bring specialized insights, strategic value, and a seamless customer experience to the table. At Relevate Health, we’re proud to be the partner that helps make that possible.