Blog

Leaving the Valley

AI/ML

June 17, 2025

Dave Garson

Executive Creative Director

This isn’t yet another yawner about AI and creativity—you know, the ones that wring their hands over whether AI is mimicking or replacing human imagination. Yawn. That debate's old news. We’ve made peace with the idea that it takes 20% human “aha!” to generate 80% AI “wow!” Translation: human intuition + AI horsepower = game-changing results.

So where is the excitement in AI coming from? If you’ve ever watched a Formula 1 race, you know it’s not just about the specs—it’s about the rush. The dance of speed, the razor-thin overtakes, the drama in every corner. That’s the feeling AI is injecting into creative video right now. We’re past the point of testing the engine—we’ve bolted a turbocharged, DOHC V6 brain into our creative chassis. The real thrill? Watching it tear down the track.

And the hottest race to watch right now? AI video. Platforms are leapfrogging each other on a weekly basis—no, seriously, every week something new drops and reshuffles the leaderboard. Blink and you’re behind. It takes dedication to keep up and keep and keep your feed open. What wasn’t available last week is now ready for subscription. The latest rocket ship? Google’s Veo 3. Veo 3 doesn’t just serve up incredible digital humans—it delivers full cinematic soundscapes and conversations. It can spin up a flawless 15 second spot that’s indistinguishable from an on location, live actor, scored commercial—all on one platform.

On May 31, Mashable’s tech editor declared: “Google’s Veo 3 AI video generator is unlike anything you’ve ever seen. The world isn’t ready... we’re so cooked.” And yeah, that’s not just hype—it’s a legit shiver-down-the-spine moment. Because this isn’t just cool tech—now there is an AI land bridge connecting the continents of image, voice, and sound effects. All kinds of AI flora and fauna will mix and survival of the fittest will dictate what or who is next—there’s no turning back.

AI has turned execution into the wildest, most thrilling part of creativity. The next stop? A full-length feature film—no actors, no crew, just code. Google’s not only taken the lead in this race—they’ve gunned it, pulled us all into the passenger seat, and strapped our luggage to the spoiler. We’re leaving the uncanny valley at 150mph.