Treatment Perspectives™ OnDemand Platform

The Treatment Perspectives OnDemand solution uses a dynamic brand content experience (videos, podcasts, digital content) to maximize HCP engagement. The ElevatedRelevance Decision Engine provides data-driven insights to help brands decide which HCPs to target and the channels to be used for personalized delivery.

Treatment Perspectives™ OnDemand

What is it?

The Treatment Perspectives OnDemand solution provides a dynamic content experience to maximize HCP engagement. The ElevatedRelevance Decision Engine provides data-driven insights to help brands decide which HCPs to target, the content to be developed, and the channels to be used for personalized, targeted delivery. A dynamic and engaging on-demand platform hosts custom-developed brand content (branded or disease state).

When to use

  • Sales rep access is restricted (46% of HCPs restrict pharma sales rep access)
  • Sales force reductions have resulted in underserved “white space” or vacant markets
  • HCP-level data and engagement metrics regarding brand content are not available without activating sales force
  • Existing brand videos and other high-value digital assets are underutilized
  • Investment in triggers (eg, ICD-10) is not being operationalized for nonpersonal campaigns
  • Brands are experiencing low participation in live and virtual speaker programs, with sales reps and HCPs seeking an on-demand solution

Reasons to believe

Personalized

Customized learning journey for each HCP with individualized next best action.

Trusted

HCPs recognize and trust content delivered through the Treatment Perspectives Network.

Metrics and proof points

Guaranteed

campaign interactions provided at the onset of the campaign

Profiling

HCP-level data

6:42

average minutes of HCP engagement time per session

How is it delivered?

An omnichannel, HCP-centered campaign drives a targeted audience to engage with brand content made available on a campaign-dedicated on-demand platform.

Nonpersonal Drivers

  • Banner (digital display)
  • Social (Facebook, X, LinkedIn, TikTok, Snapchat)
  • Video/CCTV
  • Audio
  • Direct mail
  • Email

Personal Drivers

  • Rep-delivered print
  • Rep-triggered email

Put our omni know-how to work for you.

Relevate Health is ready to help your brand demystify omnichannel marketing and reach your HCPs with unprecedented personalization and precision

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