Treatment Perspectives™ National Broadcast

Audience recruitment is handled by field force representatives and augmented by Relevate Health. A prerecorded speaker program is followed by a live Q&A session broadcast. Invited HCPs can view in their offices via computer or at a broadcast-equipped restaurant or facility.

Treatment Perspectives™ National Broadcast

What is it?

Treatment Perspectives National Broadcast is a targeted-audience, dynamic, LIVE discussion between customer targets and the brand’s top 3 national KOLs. An approved speaker deck is used as the basis for the script, which is prerecorded as a credible and compliant presentation video.

The recording is broadcast up to 9 times in 1 day, and each broadcast is followed by live Q&A between the audience and the program KOL presenter(s). The broadcast recording can be further utilized for future broadcasts (with or without a live KOL Q&A session) or housed on an on-demand platform online. Event marketing is driven by the brand sales force and augmented up to 30% by Relevate Health recruitment through our Treatment Perspectives Network of 1.4+ MM HCPs.

When to use

  • Launch of new brand requiring a significant share of voice from the outset
  • Brands reaching the established phase of their life cycles or nearing loss of exclusivity, with no new data to create buzz
  • Refreshing or updating brand marketing that would benefit from being rolled out using top KOLs for consistency and share of voice
  • New data release and/or desire to blunt the noise coming from a competitor

Reasons to believe

67%

of HCPs are interested in more peer-to-peer education.

83%

of HCPs are likely to prescribe a new drug if it’s endorsed by a KOL.

Metrics and proof points

Program averages

2,850

attendees per event

40%

prescribers

60%

treatment team members

How is it delivered?

Brand-trained national KOL speakers deliver a specialty-relevant presentation to targeted HCPs, distributed via a live webcast, with the opportunity for future rebroadcasts and on-demand online viewing.

Relevate Health augments recruitment efforts by the brand’s sales force with additional registrants/attendees (~30%).

Nonpersonal Drivers

  • Banner (digital display)
  • Email
  • Treatment Perspectives Educational Coordinator Network

Personal Drivers

  • Sales force
  • Relevate Health call center
  • Rep-triggered emails

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