Treatment Perspectives® EHR Patient Communications

Engage appropriate patients with relevant communications delivered through their patient portal, by email, or with a printed handout after their HCP visit.

What is it?

Appropriate patients are identified based on the data associated with their records within the EHR or at patient intake. The data trigger generates a message about your product and/or the disease state and delivers it to the patient through the patient portal, by email, or with a printout.

When to use

Patient Engagement: Engage with the right patient at the time of diagnosis or conversation about their treatment options.

Reasons to believe

Adherence and Compliance:

Early communication can encourage patients to adhere to their prescribed treatment plans. Providing relevant information can help improve medication adherence and consequently, treatment outcomes.

Brand Loyalty:

Establishing a connection early on can build brand loyalty. When patients feel supported and informed from the beginning of their treatment journey, they are more likely to trust and stick with that brand.

Differentiation:

Early and effective communication can differentiate a pharma brand from its competitors in a competitive market. Providing exceptional support and resources at the point of diagnosis can set a brand apart and highlight its commitment to patient care.

Metrics and proof points

Guaranteed engagements

that include data on distribution, opens, and clicks.

How is it delivered?

Product or disease-state information is delivered through the Treatment Perspectives EHR Network.

Nonpersonal Drivers

  • Patient Portal
  • Email
  • Printout

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