REPCast® Studio or Pro

A library of preapproved content is integrated into CRM so field force representatives can design, record, and send custom videos. Reps can record their own videos or our "white glove" production crew can handle the recording.

REPCast™

What is it?

REPCast allows reps to choose from a library of preapproved content to design and record custom videos of themselves. Machine learning and a compliance-approved process ensure that the rep stays on script for scalability and ease of approval from medical, legal, and regulatory review.

When to use

  • 87% of HCPs want only virtual or a mix of virtual and live meetings with reps

Reasons to believe

50%

of HCPs consider videos to be among the most useful resources available when learning about treatment options for their patients.

Resourceful

Allows reps to maintain share of voice in a virtual environment.

Novel

Novel way for reps to extend themselves into their territory in a personal manner.


Metrics and proof points

38%

open rate

22%

click-through rate

80%

engagement rate


How is it delivered?

Emails with an animated GIF of the rep are sent from the rep’s customer relationship management (CRM) platform (eg, Veeva or IQVIA). When the HCP clicks on the video, it automatically opens in their browser. The video is hosted on a REPCast site that allows the HCP to explore and links to both custom and generic brand information. In addition, a convenient calendar feature is provided for the HCP to schedule a follow-up meeting with their rep.

Nonpersonal Drivers

  • Email

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