An automated, near-personal promotion platform triggers HCP communications with a rep-friendly "from” based on business rules. This overcomes low utilization of rep-triggered email (RTE) because our platform sends the communication on their behalf.
The FieldShare solution provides the field force with an automated, near-personal promotion platform that triggers HCP communications based on business rules. The HCP receives an email from their rep customized with local market information. Because the HCP is receiving the right message at the right time from a recognizable source, the likelihood of the HCP opening and then acting on the information is increased as proven by benchmark-beating engagement rates. Reps receive detailed reporting on message delivery and HCP open behaviors, and often use FieldShare results for lead generation and/or reinforcement of their details.
Reasons to believe
Amplifies and optimizes share of voice for field force with business rule–triggered messaging.
HCPs receive personalized communications at the right time to impact prescription choice, based on custom business rules and automated triggering.
Provides relevant communications that do not require an action from the field force.
Metrics and proof points
Up to 12:1 ROI
Rx lift
unique open rates
Business rules are established in partnership with the brand and triggers are developed to deploy the right message with a relevant call to action, at the right time, without a rep having to do the work.
Relevate Health is ready to help your brand demystify omnichannel marketing and reach your HCPs with unprecedented personalization and precision
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