Touching All the Bases: Why Touchpoint Strategy is Crucial for Omnichannel Marketing

Healthcare Professionals absorb information across an array of channels. They hop between print publications, websites, social media, EHRs, apps, email, and many more. Like the shape of a snowflake, every HCP is unique and has a complex path through their day as it relates to information consumption. As marketers, how do we make an impact for brands? How does a brand stand out?