Omni Know-How: Think small.

The big idea* alone is not enough.

Traditional agencies are in love with “the big idea.” They compete on who can create the better, bigger idea. They win creative awards for them and hire the staff to create them. They exist to provide big ideas to their clients. But big ideas can be blunt. In reality, the content that will make a difference to HCPs needs precision and depth—it’s down in the details of the data, engagement strategy, and execution.

Learn more about what has changed.