The Real Value of Productization for Pharmaceutical Marketing Procurement: Transparency

In the complex and highly regulated world of pharmaceutical marketing, procurement faces the difficulty of assessing the true value of what their organizations’ marketing dollars are purchasing. With the variety of complex scopes and service offerings, achieving transparency can be challenging. However, productization—the process of transforming services into standardized, scalable products offers a powerful solution. This approach can bring remarkable benefits in terms of transparency, clearly spelling out the value exchange and driving efficiency, consistency, and trust.