Regional Relevancy Drives National Pharmaceutical Brand Performance… and other things I wish I knew sooner.

Many career moments have led me here, but cutting my teeth as a pharmaceutical sales representative stands out more than others. Fresh out of training, I had a healthy expense account, the best sales skills you can learn in 15 days, and the same messages and tools as the other reps I graduated with. I headed out with high hopes of achieving the President’s Club, but Six months into my tenure, I began to hear and see things that gave me pause.