Real People Don't Talk Like That. A Case for Authenticity.

Pharmaceutical writers are often tasked with putting (compliant) words and phrases in people’s mouths—especially doctor’s mouths. Every word we write is scrutinized by clients, review teams, and others. The result can be stilted, unnatural, and wordy language that no human would ever actually utter.

We can do better.

While being legally compliant, medically accurate, and true to the label are all worthy priorities, I would argue that being engaging, passionate, and believable are equally important. Finding a balance between compliance and authenticity is tricky, but selecting a partner with strategic content development expertise can make it a reality.