Are We Overcomplicating Omnichannel?

About two years ago, I decided to lose some weight and start exercising. To that end, I went online and started researching HOW to lose weight and HOW to exercise. I was overwhelmed by the volume of information available on these topics and thus started going down these rabbit holes of doing hours of researching and reading to come up with my perfect plan. What I was not doing was putting in any hours as it related to losing weight and exercising. I was WAY OVERCOMPLICATING it, and I finally came to the place where I just started eating less and walking. It was not rocket science, and getting started was the key.

I feel like we are doing the same thing in the Bio/Pharma industry with Omnichannel marketing. We are WAY OVERCOMPLICATING it, and we end up not doing anything.