HOLY MOLY—A $642 Million Fine!

I feel like I’m 1,000 years old making this statement. In the 90s when I was a pharmaceutical sales rep, the traditional dinner meeting was THE GO-TO Peer-to-Peer solution used to engage, educate, and activate healthcare professionals about your brand. What makes me feel less old is that the traditional dinner meeting was still the GO-TO Peer-to-Peer solution right up until 2010.

What happened in 2010?