Beginning to Tackle a Pharma Launch – Top 10 Lessons Learned

Recently, I had the opportunity to sit down with a former colleague, Elizabeth Enders Menon, Launch Excellence Lead at UCB, to discuss Launch Best Practices. I was in preparation mode for a training session with some of our internal team, and while I’ve worked the client side on launch, it had been a minute, and I wanted to enlist expertise to validate my thoughts and garner more real-time perspective. The session was so helpful, I thought it would be great to share it more broadly. Spoiler alert – no 2 launches are EVER the same, things NEVER go according to plan, and don’t let the intimidation factor get to you too much. There are always unknowns in a launch, no matter how many you’ve done. Being decisive is key. Here were our top 10 takeaways: