Press Release
August 25, 2025
CINCINNATI, OH – August 25— Relevate Health, the OMNI KNOW-HOW experts, is delivering data-driven engagement and omnichannel activation for targeted health care audiences. The companyannounced today thatLevel Ex, the pioneering studio behind medical video games, will officially rebrand asRelevate Health GamesonAugust 25, 2025. The move marks the next phase in integrating Level Ex into the broader Relevate Health ecosystem following its acquisition last September.
The rebrand underscores a bold, unified vision to lead innovation in medical gaming and digital engagement, while maintaining the unmatched expertise and leadership that made Level Ex the first of its kind.
“When we brought Level Ex into the Relevate Health family, it was with a shared vision—to power smarter, more immersive ways to engage HCPs using science-backed game mechanics,” said Tim Pantello, CEO of Relevate Health. “Now, as Relevate Health Games, we’re positioned to scale that vision across the full spectrum of healthcare engagement, including new patient applications.
Relevate Health Games will continue to lead the field in applying advanced gaming technology to healthcare learning and behavior change. In the first half of 2025 alone, we have launched two new offerings, including patient games and therapeutic game sponsorship; created ten new games, and added content in over a dozen different therapeutic areas, expanding how brands educate and engage their audiences.
The studio has also recently launched Level One, a game designed for patients, supporting newly diagnosed Type 1 diabetes patients and their caregivers through interactive education and onboarding.
“We created this genre and continue to lead its growth at Relevate Health Games. Games are quickly becoming a ‘fundamental force’ accelerating the adoption curve of new treatments in healthcare", said Sam Glassenberg, Founder of Level Ex and now Executive Vice President of Relevate Health Games. “As part of Relevate Health, we’re doing it with even greater reach.”
All current client relationships, teams, contracts, and support structures remain unchanged.
The rebranding will be celebrated industry-wide on August 25.
About Relevate Health Games
Relevate Health Games (formerly Level Ex) is the first and only medical video game studio focused on engaging healthcare professionals through scientifically designed to accelerate the adoption of new therapeutics through the neuroscience of play. UROSCIENCE OF PLAY
A division of Relevate Health, the studio leverages advanced game design to drive clinical understanding, therapy adoption, and behavior change among HCPs—and now, patients. With over a decade of experience and a growing portfolio of proprietary game mechanics, Relevate Health Games is redefining how the industry educates and engages its audience.
About Relevate Health
Relevate Health – the OMNI KNOW-HOW experts – delivering data-driven engagement and omnichannel activation for targeted health care audiences. The company blends strategic insight and applies intelligence to create lasting value for life sciences brands and the patients and providers they serve.