DECISION ENGINE
ElevatedRelevance Decision Engine informs strategies that maximize relevance and brand performance across all our solutions
Everyone has data, but data is only helpful if it leads to insights
Data, experience, and a patented approach to market segmentation come together in our proprietary ElevatedRelevance Decision Engine or Ele for short. Ele draws from a database of over 8 billion data points of our proprietary 0-, 1st, and 3rd party data, to create over 2 million unique healthcare profiles with over 1,000 provider attributes. Using machine learning and AI, Ele generates insights that help any brand better adapt to the demands and preferences of the marketplace and of its audience - from marketplace/local variations, to topic, platform, and KOL preferences of individual audiences, as well as defining the next best action.
Data and experience come together in Ele
Ele draws from a database of over 8 billion data points, 2.3mm unique profiles, 0-, 1st, and 3rd party data.
Using machine learning and AI, Ele generates insights that help to maximize brand performance by revealing the right markets, the most trusted KOLs, appropriate content and channels, and the next best action.
Data points
8B+
Unique profiles
2.3M
We ensure that your vital content has traction with your targets
Actionable insights that drive the personalization and relevance you need to break through.
Every new engagement nourishes the depth and breadth of the Ele decision engine – with over 8 billion data points to date. The rich 1st-party data exhaust ensures that Ele continues to get more current, more personalized, and more valuable.
Data points
8 Billion
Combining your proprietary data with the power of Ele will significantly increase the level of HCP engagement with your communications.